Data protection is an important topic for us
Protecting your personal data is therefore a particular concern of ours. Your personal data, which you electronically transfer to the BAUER GROUP when using our website, such as names, address, e-mail address or other personal information, is collected and processed in compliance with the provisions applicable under data protection law.
The BAUER GROUP is a globally operating group of companies which is comprised of many national branch offices and subsidiaries. Due to our international web presence and the global nature of our business activities, your electronically collected personal data may be transported within the BAUER GROUP across geographic borders to countries with different data protection provisions.
- Responsible party
The responsible party for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 GDPR and other provisions under data protection law is BAUER COMP Holding GmbH:
If you have questions about the protection of your personal data, you can contact us at:
BAUER COMP Holding GmbH
Wolfratshauser Straße 80
81379 Munich, Germany
+49 (0) 89 / 78049 – 0
Send an e-mail
- Data Protection Officer
Our data protection officer can be contacted at
PROLIANCE GmbH / https://www.datenschutzexperte.de
80802 Munich, Germany
- Collection and Retention of Personal Data
Acc. to Art. 4 No. 1 GDPR, personal data means any information relating to an identified or identifiable natural person ("data subject"). This includes both personal information used, such as identification features (e.g. name, address and date of birth), external features or inner states, but also factual information, such as financial circumstances and ownership structures and all other relationships of the data subject to third parties and his or her environment.
- Use of Our Website
Purely Informational Website Use
When you use our website, information is collected about you, without this requiring any direct contact or any registration. In this context, we automatically gather information via our IT system about your usages behaviour and your interaction with us and registered data concerning your computer or mobile device. This especially relates to the following technical data, which is transferred by your browser to our server:
– IP address of the requesting computer;
– date and time of the request;
– time zone difference to the Greenwich Mean Time (GMT);
– content of the request (specific web page);
– access status / HTTP status code;
– respective transferred data volume;
– website from which the request originates;
– operating system and its interface;
– language and version of the browser software.
The legal basis for data processing is Art. 6 No. 1 sentence 1 letter f GDPR. We collect the aforementioned data, since it is technically required to ensure error-free provisioning of the website and to enable us to display our website to you. This also constitutes our legitimate interest.
In addition, cookies are used when our website is accessed. Cookies are text files which are placed on the hard drive of your computer when our website is visited and are stored by your browser. Cookies cannot execute programmes or transmit viruses to your computer. Their purpose is to make the website more user-friendly and effective overall. Moreover, they serve to identify the user, contain information about websites accessed and transmit such information to the entity by which the cookie was placed.
This website uses the following types of cookies, the scope and functionality of which are explained below: (1) transient cookies and (2) persistent cookies.
Transient cookies are automatically erased when you close the browser. These include, in particular, session cookies. They retain a session ID, with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognised if you return to our website. Session cookies are erased once you close the browser.
Persistent cookies are erased automatically after a pre-defined period, which can be different depending on the cookie. You can erase the cookies in the security settings of your browser at any time.
You can configure your browser setting according to your preferences and refuse acceptance of third-party cookies or all cookies, for example. Please note that, in this case, you may not be able to use all of the functions of this website.
Use of Google Analytics
Where IP anonymisation is enabled on this website, however, your IP address is abbreviated beforehand by Google in member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the US and abbreviated there. Google uses this information on our behalf to analyse your use of the website, to compile reports about the website activities and to provide other services relating to the use of the website and the Internet to the website operator.
The IP address transmitted from your browser as part of Google Analytics is not amalgamated with other data from Google. By setting your browser software accordingly, you can prevent cookies from being retained; however, we point out that you may not have full access to all website functions in this case. In addition, you can prevent the data generated by the cookie and relating to your use of the website (incl. your IP address) from being transmitted to and being processed by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
This website uses Google Analytics with the extension "_anonymizeIp()". As a result, IP addresses are processed in shortened form, thus excluding reference to a particular individual. Where the data collected about you is assigned a personal reference, it is immediately excluded, and the personal data thus erased immediately.
We use Google Analytics to analyse and make regular improvements to the use of our website. With the statistics that we obtain, we can improve our offering and make it more interesting for you as user. This also constitutes our legitimate interest in the use of Google Analytics. The legal basis for the use of Google Analytics is Art. 6 No. 1 sentence 1 letter f GDPR.
For exceptional cases in which personal data is transferred to the US, Google has agreed to comply with the EU-U.S. Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
- Social media
- Facebook fan page
In the event that the data communicated by us to you are also or exclusively processed by Facebook, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland is aside from us or in our place the controller for data processing as contemplated by the GDPR. For this purpose we have concluded with Facebook an agreement pursuant to Art. 26 GDPR pertaining to joint responsibility in the processing of data (Controller Addendum). This agreement establishes the data processing operations for which we and Facebook are responsible when you visit our Facebook fan page. You can view this agreement via the following link: https://www.facebook.com/legal/terms/page_controller_addendum
If as a visitor to the site you would like to exercise your rights (access, rectification, erasure, restriction, data portability, lodging a complaint with the supervisory authority, objection or withdrawal), you can contact both Facebook and us.
You can adapt your advertising settings yourself in your user account. For this purpose, click on the following link and log in:
https://www.facebook.com/settings?tab=ads or http://www.youronlinechoices.com
- Facebook data protection officer
To contact the Facebook data protection officer, you can use the online contact form provided by Facebook via the following link:
- Data processing for statistical purposes using Page Insights
Facebook makes so-called Page Insights available for our Facebook fan page: https://www.facebook.com/business/a/page/page-insights. These are summarised data which provide information about how persons interact with our site. Page Insights may be based on personal data which are acquired in connection with a visit to or an interaction with our site by persons and in connection with provided content. Please observe what personal data you share with us via Facebook. Your data can be processed for market research and advertising purposes, even if you are not logged in to Facebook or do not have a Facebook account. In this way, user profiles can be created for example from usage behaviour and resulting interests of the users. The user profiles can in turn be used for example to place advertisements inside and outside the platforms which it is presumed match the interests of the users. This data acquisition is performed by means of cookies which are stored on your terminal device. Furthermore, data which are independent of the devices used by the users may also be stored in the user profiles; particularly when the users are members of the respective platforms and are logged in to these. The legal basis of processing is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimised presentation of our product range, in effective information and communication with the customers and prospective customers, and in the targeted placement of advertisements. Please note that we have no influence on the collection of data and their subsequent processing by Facebook. As a result, we cannot provide any information on the extent to which, the place to which or the period of time for which the data are stored by Facebook. Furthermore, we cannot provide any information on the extent to which Facebook meets existing erasure obligations, what evaluations and links with the data are made on the part of Facebook and the parties to whom the data are forwarded by Facebook. If you wish to avoid your personal data being processed by Facebook, please contact us by other means.
- Facebook Pixel
We use Facebook Pixel for marketing and optimisation purposes, in particular to place ads in Facebook which are relevant and interesting to you; that way we improve our offer and avoid annoying advertisements. Our legitimate interest in processing in accordance with Art. 6 Section 1 letter f of the GDPR lays herein as well.
You can object to the collection of data by Facebook Pixel described above, as well as the use of your data for the presentation of Facebook Ads. You can find the corresponding settings to determine which types of advertisements will be shown to you on Facebook on the following Facebook web page:
We wish to note that these settings will be deleted if you delete your cookies. Moreover, you can deactivate cookies, which are used for reach measurement and advertising purposes, via the following web site:
We wish to note that these settings will be deleted if you delete your cookies.
In addition, Facebook has submitted to the Privacy Shield Agreement signed between the European Union and the USA and has been certified accordingly. As a result, Facebook is obligated to comply with the standards and regulations of the European data protection law. You can find detailed information in the following linked entry:
You can find additional information on the protection of third-party providers of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, on the following Facebook web site: https://www.facebook.com/about/privacy.
You can find information on Facebook Pixel on the following Facebook web site: https://www.facebook.com/business/help/651294705016616.
- Other social media providers
If your personal data are processed by a provider listed in the following, this provider is the controller for data processing as contemplated by the GDPR. For the assertion of your rights, we stress that these can be asserted in the most effective way against the respective providers. Only these providers have access to the data acquired from you. If you nevertheless require assistance, please feel free to contact us.
We have an online presence on the social media platforms of the following providers:
– Instagram Inc., Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
– YouTube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
- Data protection officer
Information on contacting the data protection officer of the other social media providers can be found here:
– Instagram Inc.: https://www.facebook.com/help/contact/540977946302970
With regard to contacting the data protection officer of YouTube, please contact Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
- Facebook fan page
- General details on social media platforms
The controller for processing as contemplated by the GDPR is the following body insofar as these data communicated to us by you via one of the social media platforms are processed by us ourselves:
BAUER COMP Holding GmbH
Wolfratshauser Str. 80
81379 München / Germany
Telephone: +49 (0) 89 745010-0
- Our data protection officer
For any matters pertaining to data processing carried out by us as the controller you can contact our data protection officer at the following link:
- General data processing on the social media platforms
- Data processing for market research and advertising
As a rule, personal data are processed on the company site for market research and advertising purposes. For this purpose a cookie is set in your browser which enables the respective provider to recognise when you visit a website. User profiles can be created using the collected data. These profiles are used to place advertisements inside and outside the platform which it is presumed match your interests. Furthermore, data can be stored in the user profiles independently of the devices used by you. This is regularly the case when you are a member of the respective platforms and are logged in to these.
- Data processing when making contact
We ourselves collect personal data if you make contact with us for example by way of a contact form or a messenger service, such as Facebook Messenger. Which data are collected is dependent on your information and on the contact details you have provided or released. These details are stored by us so that we can process the enquiry and if necessary address follow-up questions. Under no circumstances will we pass on the data to third parties without your consent. The legal basis for processing the data is our legitimate interest in addressing your issue/concern pursuant to Art. 6 para. 1 lit. f GDPR and if necessary Art. 6 para. 1 lit. b GDPR if your enquiry is aimed at concluding a contract. Your data will be erased after your enquiry has been finally and conclusively processed provided there are no conflicting statutory obligations to keep records. We assume final and conclusive processing if it can be inferred from the circumstances that the relevant facts are conclusively and finally clarified.
- Data processing for contract processing
If your contact via a social network or another platform is aimed at concluding with us a contract for the supply of goods or for the provision of services, we will process your data to perform the contract or to carry out precontractual measures and to provide the desired services. The legal basis for processing your data is in this case Art. 6 para. 1 lit. b GDPR. Your data will be erased when they are no longer required to perform the contract or it is certain that the precontractual measures do not result in the conclusion of a contract conforming to the purpose of the original contact. Please note, however, that it may be necessary even after the contract is concluded to store personal data of our contracting parties in order to meet contractual or legal obligations.
- Data processing on the basis of consent
If you are asked by the respective providers of the platforms for consent to processing for a specific purpose, the legal basis of processing is Art. 6 para. 1 lit. a., Art. 7 GDPR. Consent that has been given can be withdrawn at any time with future effect.
- Data processing for market research and advertising
- Forwarding of data and recipients
Please note that the use of social media platforms may give rise to data processing outside the EU and the European Economic Area in such a way that the European data protection level cannot absolutely be guaranteed. The mentioned social media providers based in the USA are certified for the US-European "Privacy Shield" data protection agreement, which guarantees compliance with the data protection level applicable in the EU.
Use of YouTube Videos
We have embedded YouTube videos in our website which are stored at http://www.YouTube.com and can be played directly on our website. (Image) links to these videos have been embedded in our website. No data about you as a user is transferred to YouTube if you do not play the videos. The data specified in the following paragraph is not transferred before you play the videos. We have no control over such data transfer.
By playing the videos on our website, YouTube receives information that you have accessed the relevant sub-page of our website. Moreover, the data specified in the "Collection and Retention of Personal Data" section of this policy is transferred. This happens regardless of whether a YouTube user account exists into which you are logged in or whether no user account exists. If you are logged into Google, your data is associated directly with your account. If you do not want the data to be associated with your YouTube profile, you must log out before activating the button. YouTube retains your data as user profiles and uses it for the purposes of advertising, market research and/or the custom configuration of its website. Data (including data of users who are not logged in) is evaluated in this way, in particular, to provide custom advertising and to inform other users of the social network about your use of our website. You have the right to object to the creation of such user profiles; if you intend to exercise this right, please contact YouTube.
LinkedIn Analytics / LinkedIn Insight
We use the conversion tracking technology and the retargeting function of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland on our website. This enables us to play personalized ads on LinkedIn to visitors of our website. For this purpose, a cookie, LinkedIn Insight-Tag, is set in your browser with a validity of 120 days, which enables LinkedIn to recognize you if you visit this website and are logged into your LinkedIn account at the same time. LinkedIn uses this data to generate anonymous reports on the performance of the advertisements as well as information on website interaction. The information generated by the cookie is usually transferred to a server in the USA and stored there.
The legal basis for the processing is your consent pursuant to Art. 6 para. 1 lit. a DSGVO.
Since a transfer of personal data to the USA takes place, further protection mechanisms are required to ensure the level of data protection of the DSGVO. To ensure this, we have agreed standard data protection clauses with the provider in accordance with Art. 46 (2) lit. c DSGVO. These oblige the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.
You can deactivate LinkedIn Insight conversion tracking and interest-based personalized advertising by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further information on data protection at LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy.
Our website contains AddThis plug-ins. These plug-ins enable you to set bookmarks or to share interesting contents with other users. By using the plug-ins, we provide you with the opportunity to interact with the social networks and other users, so that we can improve our website and make it more interesting for you as user. The legal basis for the use of the plug-ins is Art. 6 No. 1 sentence 1 letter f GDPR.
By using the AddThis plug-ins, your web browser establishes a direct connection to the servers of AddThis and, where appropriate, the selected social network or bookmarking service. The recipients are informed that you have accessed the corresponding page of our website and receive the data specified in the "Collection and Retention of Personal Data" section of this policy. This information is processed on the AddThis servers in the US. We have agreed on standard data protection clauses with AddThis. Where you send contents on our website to social networks or bookmarking services, a connection can be made between the visit to our website and your user profile at the corresponding network. We have neither influence on the collected data and data processing procedures nor are we aware of the full scope of the data collection, the processing purposes and the retention periods. We also do not have any information on the erasure of the data collected by the plug-in provider.
The plug-in provider retains this data as user profiles and uses it for the purposes of advertising, market research and/or the custom configuration of its website. Data (including data of users who are not logged in) is evaluated in this way, in particular, to provide custom advertising and to inform other users of the social network about your use of our website. You have the right to object to the creation of such user profiles; if you intend to exercise this right, please contact the respective plug-in provider.
If you do not want to be part of this process, you can object to the data collection and retention at any time with effect for the future by setting an opt-out cookie: www.addthis.com/privacy/opt-out. Alternatively, you can set you browser in such a way that it prevents the setting of cookies.
For more information on the purpose and scope of the data collection and its processing by the plug-in provider and for more information on your related rights and setting options to protect your privacy, please refer to: AddThis LLC, 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA, www.addthis.com/privacy.
We use map sections of the "OpenStreetMap" service on our website (https://www.openstreetmap.de). OpenStreetMap is an open source mapping tool; the maps are offered based on the Open Data Commons Open Database licence (ODbL) by the OpenStreetMap Foundation (OSMF).
We use OpenStreetMap based on Art. 6 No. 1 sentence 1 letter f GDPR; we have a legitimate interest in such data processing, as it serves to improve the user-friendliness of our website.
We use the Google Maps map service on our "PureAir" sub-pages (www.bauerpureair.com) to display geographic information. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When Google Maps is used, Google also collects, processes and uses data on the use of the Google Maps functions by visitors of the websites. By using this website, you agree to the collection, processing and use of the automatically collected data by Google Inc., its representatives and third parties.
Google Maps is used to ensure an appealing representation of our online offers and easy finding of the places specified by us on the website. This is a legitimate interest in the sense of Art. 6 No. 1 sentence 1 letter f GDPR.
- Social media
- Specific Establishment of Contact
Where you contact us using the e-mail address specified above or other means, we retain the information provided by you to process any request or follow-up questions. This also constitutes our legitimate interest in processing your data acc. to Art. 6 No. 1 sentence 1 letter f GDPR.
Use of a Contact Form
When you contact us using one of the contact forms provided on our website, the data provided by you, your first name and surname, gender and e-mail address, is processed. In addition, all other data entered by you in the form as part of the contacting process is retained and processed to such extent that it will be possible to identify you, process your request and answer your questions. This also constitutes our legitimate interest in processing your data acc. to Art. 6 No. 1 sentence 1 letter f GDPR.
The data transferred to us by using the contact form is secured by SSL encryption.
Once the enquiries you made have been resolved in full, the personal data collected by us in the context of a use of the contact form is erased automatically, unless any statutory retention obligations apply. Such data is neither used for any other purpose nor disclosed to third parties.
Contact form and contact via e-mail B-VIRUS FREE
If you send us enquiries via our contact form or e-mail, the information you provide on the inquiry form, your e-mail address and the data entered (first name, surname, title, postal address) will be stored by us, by our subsidiaries or official partners relevant for your specific enquiries for the purpose of processing your enquiry and answering any subsequent questions. An e-mail address and the name of the town/city of registration are mandatory when entering into contact with us. Your name and telephone number are supplied voluntarily. Under no circumstances will these data be passed on without your consent. The legal basis for processing the data is your consent pursuant to Art. 6 para. 1 lit. a GDPR and our legitimate interest in addressing your issue/concern pursuant to Art. 6 para. 1 lit. f GDPR and if necessary Art. 6 para. 1 lit. b GDPR in as far as your enquiry is aimed at concluding a contract. Your data will be erased after your enquiry has been finally and conclusively processed, in as far as there are no conflicting statutory obligations to keep records. Pursuant to Art. 6 para. 1 lit. f GDPR, you have the right at any time to lodge an objection to the processing of your personal data.
Using our customer login, you can view additional documents. To access this section, you must contact us and fill out the contact form provided on this website to that end. We will then send you by e-mail the information required for the customer login, i.e. user name and password. The foregoing under "Use of a Contact Form" applies accordingly.
We provide you with the opportunity to use our dealer login on our "PureAir" sub-pages (www.bauerpureair.com). The dealer login enables you as a dealer to award the "Bauer PureAir Certificate" to your customers. A dealer account can be created only after certification training has been completed in our company and only based on your personal data. We process your personal data to complete "certification orders" by you. The legal basis here is Art. 6 No. 1 sentence 1 letter f GDPR.
To ensure your proper registration and to prevent unauthorised registrations by third parties, you will receive your personal access data by e-mail once your account has been created. We will store in our system the data transferred by you, subject to withdrawal, only after the registration has been successful.
You can have us delete an account once set up at any time without incurring any costs other than the transmission costs according to the basic tariffs. If you wish to do this, notification in text form to the contact data stated under the "Controller" section (e.g. e-mail, fax, letter) is sufficient. In this case, we will erase your stored personal data, unless we must continue to store them to fulfil agreements or due to statutory retention obligations.
Online Training Registrations
Data is also processed as part of the online registration for the training seminars offered by us. The data entered by you in the registration form provided on this website is saved in order to carry out the corresponding order. In this context, the collected data is also forwarded to third parties, especially if, besides the registration for the training seminar, you have also made a hotel reservation. This forwarding is necessary to carry out your order. This is our legitimate interest. The legal basis here is Art. 6 No. 1 sentence 1 letter f GDPR.
Data Forwarding to Third Parties
In general, we use your personal data only within our company. If and insofar as we engage third parties to fulfil contracts, these will only receive personal data to the extent necessary for providing the corresponding service. This is the case where the data must be forwarded to partner companies due to your order, your request or to meet a contractual obligation. Such partner companies may also be located outside the EU.
Where we outsource certain parts of data processing ("commissioned data processing"), we oblige the contracted data processor by contract to only use personal data in accordance with the provisions of data protection law and to guarantee the protection of the rights of the data subject.
Any transfer of data to bodies or persons outside the EU, other than in cases as listed in this policy, does not take place and is not intended.
Furthermore, the general retention period of your personal data may exceptionally be up to 30 years where this is necessary for the establishment, exercise or defence of legal claims.
Your Rights as Data Subject
According to the applicable laws, you have various rights concerning your personal data. If you would like to assert such rights, please direct your enquiry by e-mail or mail to the address provided in the "Controller" section and clearly identify yourself.
Right of Confirmation and Access
You have the right to access to clear information about the processing of your personal data. In detail, this means that you receive a confirmation from us as to whether personal data about you is processed. If this is the case, you have the right to obtain from us access to information regarding the personal data stored and a copy of such data.
Right to Rectification
You have the right to request from us the rectification and, where appropriate, also completion of your personal data.
Right to Erasure ("Right to be Forgotten")
Acc. to Art. 17 No. 1 GDPR, you have the right to request from us the erasure of your personal data.
Right to Restriction of Processing
In a number of cases, you are entitled to obtain from us a restriction of the processing of your personal data.
Right to Data Portability
You have the right to receive, transfer or have us transfer the personal data concerning you in a machine-readable format.
Right to Object
You have the right to object at any time to the processing of personal data concerning you that is based on Art. 6 No. 1 sentence 1 letter e and letter f GDPR. If you would like to make use of this right, you can contact us, especially by e-mail to email@example.com.
Right of Withdrawal
Where you have consented to the storage of your data, you have the right to withdraw your consent to the processing of your personal data at any time.
Right to Lodge a Complaint with a Supervisory Authority
You have the right to lodge a complaint with a supervisory authority, especially in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of your personal data is unlawful.